Crafty and Cunning, or just good old christmas spirit?

http://www.minecraft.net/xmas/
Is Notch being a crafty and cunning businessman by doing this, or is it just genuine christmas cheer?

My bets are with the genuine Christmas cheer bit.

I dunno. But you should have gotten one if I got your name right >.>

it's genunie Christmas Cheer.

...if anybody doesn't know whom to give theirs.... I got a friend called Shawer <.< >.>